T-Mobile &
Loot Crate Pitch
CASE STUDY
We're proposing a T-Mobile x Loot Crate collaboration featuring a curated crate inspired by T-Mobile’s bold identity. Filled with exclusive items in signature magenta, the crate aims to boost brand engagement through a fun, meaningful experience. This pitch highlights concept direction and item curation.
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![T-Mobile crate powered by Loot Crate]()
Pitching three concepts to T-Mobile for a special, one-time-only crate curated by Loot Crate.
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![T-Mobile powered by Loot Crate curation base on the idea of community features pop culture merchandise including a shirt with hearts, diverse illustrated faces, and "COMMUNITY" sign]()
CONCEPT 1: COMMUNITY. This concept builds a vibrant space where pop culture enthusiasts can connect and celebrate their shared passions. Partnering with T-Mobile, the goal is to foster a sense of belonging and excitement. It’s all about turning fandom into community.
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![T-Mobile crate powered by Loot Crate featuring insert, pin, and pin backer design highlighting the image of community and passion.]()
Insert, pin, and pin backer design pitched for T-Mobile, built around the idea of COMMUNITY. Utilizing vibrant graphics and bold color, the design aligns with T-Mobile’s branding and messaging. It celebrates fandom, connection, and a strong sense of belonging.
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![T-Mobile powered by Loot Crate subscription crate pitch with a black graphic T-shirt, pink illustrated box, booklet, card, and promotional items display]()
CONCEPT 2: CONNECTION. This concept focuses on creating fun interactions by offering a welcoming space for like-minded individuals who are passionate about pop culture to engage and share experiences. It’s about bonding over shared hobbies and interests through T-Mobile’s platform. The design emphasizes joy, inclusivity, and the power of authentic connection.
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![Image shows inserts, pin, and pin backer idea for Tmobile crate powered by Loot Crate]()
Insert, pin, and pin backer idea based on the idea of Connection. This set emphasizes real-time bonding and shared experiences through pop culture, using visual elements like interlocking shapes, lines, and patterns to represent human connection.
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![The curation for T-Mobile powered by Loot Crate features the idea of conversation, showcasing a Tshirt with bold tagline, and talk bubble for fun visuals.]()
CONCEPT 3: CONVERSATION. This concept invites bold self-expression through your favorite characters, movies, and comics. Using humor, wit, and conversational copy, it creates a playful space where your favorite franchises and fandoms take the spotlight. The tone is cheeky, confident, and unapologetic, aligning with T-Mobile’s bold brand voice.
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![Mobile view of Skechers x DVF landing page on Skechers website]()
Insert, pin, and pin backer design concept based on the idea of Conversation. Using talk bubbles and bold typography as playful elements, the design highlights strong personality and self-expression. It captures the energy of candid dialogue and pop culture references, aligning with T-Mobile’s vibrant and bold identity.
